Unlike some of the more popular beer blogs, I don’t report much in the way of industry news here, instead taking a more personal approach and writing about beers I’ve tried or events I’ve attended.
I’m making an exception today, though, because this is some pretty big news (and pretty good news) that’s been in the works for a while, and which none of the bigger blogs seem to have reported yet, so hey, it’s a scoop!
Duvel acquires Liefmans
On 24 June 2008, Duvel Moortgat nv reached an agreement with the receivers of Brouwerij Liefmans nv.
On the basis of this agreement, Duvel Moortgat nv acquires a large portion of the assets of the bankrupt companies, including the complete machinery, all the brands and recipes.
Earlier, Duvel Moortgat nv had already made a binding offer on the real estate of Brouwerij Liefmans nv in Ouderaarde. The receivers have granted Duvel Moortgat nv a right of use until the completion of some procedural aspects of the sale of this site.
In the first phase, Duvel Moortgat nv will concentrate primarily on the brown ales and fruit beers of the brand Liefmans brewed in Ouderaarde. This way, Duvel Moortgat nv can complete its existing product portfolio with a fine, authentic and traditional beer brand, in a market segment in which it was not active until now.
When Duvel Moortgat nv acquires the site in Ouderaarde, the company will make the necessary investiments to revalue the production site and give visitors a hearty welcome.
The price of the total transaction, including the real estate in Ouderaarde, amounts to 4.5 million Euro.
